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PRoactive

PRoactive

http://falkow.blogsite.com

Anticipation of technology trends and how they affect the practice of public relations.

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  • New Media, New Influencers and Implications for Public Relations Study from SNCR

    Posted on Saturday October 4th, 2008 at 21:46 in , sncr, social media.

    If you’re struggling to make sense of new media, here’s a very helpful resource: The Society for New Communications Research’s report on New Media, New Influencers and Implications for Public Relations.  There’s a free pdf download ava...

  • What CMOs Want from an Agency

    Posted on Friday October 3rd, 2008 at 15:01 in , marketig, pr, pull, push, social media.

    Sapient (NASDAQ: SAPE) recently sponsored a national online digital marketing and interactive advertising survey to gain insight into what marketers want from their advertising and marketing agencies in the next 12 months.  The survey polled more th...

  • Travel Search Behavior

    Posted on Thursday October 2nd, 2008 at 12:35

    Attendees at The eTourism Summit in San Francisco got some info direct from Google’s Travel Search Engineers. Half of all Internet users visit travel websites and when planning a trip online they spend, on average, 6 - 7 weeks doing the resea...

  • Having Trouble Finding People on Twitter?

    Posted on Thursday September 25th, 2008 at 12:28 in , twitdir, twitter

    Several people have complained to me that they can’t find the search function in the new design layout and they’re having difficulty figuring out how to find people to follow on Twitter.  The solution is to use the directories that are ...

  • More than two thirds US adults using social media

    Posted on Wednesday September 24th, 2008 at 23:59 in

    Image by Striatic When blogs first arrived on the scene a few years back, who’d have thought they’d become a mainstream source of information that permeated US society across all age groups? According to MarketTools blogs, communities ...

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